Tuesday, 28 June 2011
Creating a Personal Brand
This week however the course I'm on recommended Googling yourself, coming to terms with the fact that this information is out there, and then gathering it into a consistent, flattering portrait of how you want to show off to the world. Deep breaths. I put my real name into Google. About four genuine results came up (I have an S, not a Z, and I have never been on MySpace). One was my Facebook, which is locked down anyway. One was my LinkedIn, which I barely use, and is utterly professional. But there were some surprises - a testimonial on my university website; my account activity on CompletelyNovel.com, who I briefly worked for as a beta-tester and book-reviewer; and my Lulu storefront, where I make no effort to sell either version of my fantasy novel.
Unsurprisingly this blog - 'Ishamel''s blog - did not come up. Not even on the third page. This is a little puzzling, because I have pointed prospective employers here on the bottom of my CV for almost a year now. It never occurred to me to open my profile here, add a little piccy of me, a bit of info, some contact details.
Reader - I'm still too scared. I still keep my email address private as much as possible. But I have added the same photo of myself to my profile here as I have for LinkedIn. I'm changing my name. And, reading through those links from Googling myself, I saw nothing which I would be ashamed for my boss to find. As for this blog? Two people have told me it's pretty and interesting, and one of those people is now teaching me to do her job. So I suppose my brand is 'pretty and interesting'. I could do a lot worse.